In today’s competitive job market, candidates are selective. They won’t waste time on vague postings. Instead, they’re looking for ads that are clear, transparent, and give them a real sense of the role and company. The more specific and authentic you are, the better your chances of attracting top talent who are genuinely excited to apply. Let’s see what exactly candidates are looking for.
Clear Job Description
Let’s say a candidate spends hours perfecting their CV, only to land on a job ad that’s vague, jargon-heavy, and confusing. Discouraging, right?
A clear job description is the backbone of a strong recruitment ad. It should outline the responsibilities, qualifications, and expectations in simple, accessible language.
Ask yourself:
- What will the person do day-to-day?
- Which skills are essential vs. nice-to-have?
- How can I be specific without overwhelming?
Streamline the Application Process
Don’t lose great candidates to a clunky process. Make applying simple and clear:
Tell them exactly where to submit their CV.
Outline the next steps, including the interview, assessment, and timeline.
Offer multiple channels (website, job boards, even LinkedIn).
A smooth application process shows respect for candidates’ time—and makes them more excited to join your team.
Essential and Preferred Skills
Skills & requirements sets clear expectations
This section helps candidates self-assess their suitability before applying.
- Must-have skills – the non-negotiables that are essential for success in the role.
- Nice-to-have skills – the desirable extras that can set a candidate apart, but aren’t deal-breakers.
This transparent approach gives clarity, reduces wasted applications, and encourages strong candidates with transferable skills to confidently step forward.
Salary
Candidates want to know if a role is worth their time before hitting “apply.” Candidates won’t get the chance to ask about the salary during the interview process because it’s not good practice. That’s why being upfront about compensation is key.
- Include a salary range – it shows you value transparency.
- Research market rates – to ensure your offer is competitive.
- Think long-term – a fair salary doesn’t just attract talent, it helps you retain them too.
Clear, competitive pay signals respect for candidates and sets the tone for a trusting employer relationship.
Flexibility and work-life balance
Work-life balance isn’t just a perk, it’s a priority. For many candidates, flexibility can make or break their decision to apply. Be upfront about what you offer:
- Remote or hybrid options?
- Compressed work weeks?
- Flexible hours?
Highlighting flexibility shows that you get a modern work-life balance.
Company culture and values
Today’s candidates want more than a job; they want to be part of something meaningful. Show them who you are.
Are you innovative and fast-paced?
Are you collaborative and team-oriented?
Do you value growth, inclusivity, or creativity?
Sharing your company’s heart and soul helps candidates picture themselves thriving in your environment and attracts those who truly align with your mission.
In conclusion, finding the right talent begins with a clear and engaging job advertisement. By being transparent about the role, requirements, salary, and culture, you’ll attract better candidates and make the hiring process smoother for everyone.
Ready to put this into action? Post your next role on GoContract. You can post jobs for free and only pay $6 per candidate interest click, ensuring you get results without upfront costs. Start posting on GoContract today!
